You have been talking about your goal to set up a business. You have passion. Then some clever guy throws a number of questions at you with “But what if……
- …you run out of money?”
- …nobody wants what you offer?”
- …nobody has any money?”
- …you’re wrong?”
- …the planet is invaded by little green men, who make us dance until we collapse?”
You’re expected to have an answer for each of these hypothetical dead ends. Ok maybe not that last one, but if you can’t respond you are being pushed to abandon your goal and run the risk of them saying “I told you so. If only you had listened to me”.
Put your finger in the middle of your forehead
Why you may ask? Because just inside your skull at this point lies your Prefrontal Cortex and this is where we make our decisions. Just behind this resides your Working Memory. This is also where we see ourselves doing things on the ‘Visuo-Spatial Sketch Pad’. No kidding that is what it’s called.
You decide to set up a business (Prefrontal Cortex) and then you start to see all the things you need to do (Visuo-Spatial Sketch Pad). Luckily for us, this is also the part of the brain that coordinates our body (err Coordination of Action). Then BOOM, action. Essentially this is what happens.
So what goes on when there is no BOOM?
Hey where is my explosion of action
Let’s put this into context. This process was designed over millions of years ago when we were cave people. If we came across a nest of eggs, with no mummy dinosaur around, we ran different outcomes in our mind’s eye:
- We successfully grabbed an egg and ran
- We were caught and eaten by the dinosaur
- We sent out Og out to get the egg
- We threw a rock to distract mummy dinosaur. When she went to the noise we ran and grabbed the egg
- We went back to cave to eat more green stuff
Some days we would go back to the cave. Other days we had an omelette. This system has been honed for just that right amount of risk. Too much risk and you would be eaten. Too little risk and you would starve.
Both approaches work, for most of the time.
As you think about your business you will see the risk and think it’s worth it.
When the risk is worth it
You have decided to go ahead with your business and you now have a meeting with your first potential client. How can we make sure that you follow through? See it in your mind’s eye and run the scenario in great detail. Consider:
- What will you look like (and your client if you know)?
- What will you sound like?
- Anticipate every question they may have and answer it
- What emotions do you choose to have?
- See them signing the contract, shaking your hand and saying “Thank you”
Where the mind continually goes the body follows.
Fred Smith decided the risk was worth it.
Fred’s business was about to grind to a halt. He had just been denied a vital business loan and needed $24,000 to pay the fuel bill for his planes to fly.
His mind began to race as one picture after another flew through his mind. Each was dismissed until the image of a Las Vegas blackjack table appeared. Fred played this picture over and over in his head and this triggered him to take his last $5,000 to that table.
You may now be able to make the analogy with the dinosaur egg above. Yes, it was just like seeing that enticing egg. Even though dinosaur mum was nearby, you were so hungry you just had to risk getting it.
For Fred it paid off. FedEx has over 146,000 worldwide employees and $26.5 billion in revenue.
So next time the doomsayers spout negative comments and exclaim “But what if….?” ….be ready with your positive response…. “But what if it works?” When they then come asking you for a job in your shiny new company you can say, “I told you so.” You won’t of course, because you have too much class.
Talking of class, the next classes for the NLP training are very soon, so click here to book your place now….