The Art and Science of NLP

NLP Practitioner

The core teachings of Neuro-Linguistic Programming certification programs

What is NLP

Neuro-Linguistic Programming

is a remarkable technology that unlocks many of the secrets of how the brain programmes itself. Once you learn these patterns, you’ll be able to do what the most influential people across history have done. And our brand new and enhanced Neuro-Linguistic Programming (NLP) Practitioner Course can absolutely help you unlock this true Potential.

Course Features

  • Advanced communications skills
  • NLP Techniques
  • Change limiting beliefs with ease
  • Reduce conflict in all areas of your life
  • Rid yourself of mental blocks that are inhibiting your performance
  • Hypnosis
  • Coaching

John Cassidy-Rice

NLP Master Trainer

  • On-demand video and live sessions
  • Full Lifetime Access
  • Access on all devices
  • Certificate of Completion

Tapping into the vast resource of your unconscious mind

When you bring your conscious mind and unconscious mind together truly magical things can happen… through our NLP Practitioner course, we will show you the tools and techniques to make them work together to enhance your world.

NLP has consistently explored and duplicated the behavioural processes of individuals who effectively create results in their lives.

The discoveries made from the methodology of NLP have led to techniques that are used in therapy, business, health and education.

NLP is a very practical approach to human behaviour. It is primarily focused on how to operate your own mind and body to create what you want in life.

In this certificated course, you will be presented with skills that you can use in your own life for generating successful results, and tools for helping others attain their goals, dreams and aspirations.

You will learn a set of skills that can be the foundation for all the goals in your life.

This program will certify you as a Practitioner of Neuro-Linguistic Programming

NLP is a methodology for modelling excellence in human behaviour.

Business and Personal Development

Initially created in the 1970s by Richard Bandler & John Grinder

It is often said that NLP has made the greatest contribution to the behavioural sciences in the last 30 years. Become a Certified Practitioner of NLP and become your very best!

Both Live & Recorded

Full support

NLP Master Trainer

Developed by a recognised Master Trainer

Unlimited Access

Go at your own pace and repeat as many times as you wish

This program will certify you as a Practitioner of Neuro-Linguistic Programming

During the program, you will learn:

  • The history and principles of NLP
  • The structure of language and how it affects our thinking and behaviour
  • The three primary representational systems and how to use them effectively
  • The four communication styles and how to use them to your advantage
  • The benefits of anchoring positive states and how to do it effectively
  • How to create rapport with others quickly and easily
  • How to use reframing to change the way you think about situations and events
  • How to utilize the power of metaphors to achieve your goals

NLP is a methodology for modelling excellence in human behaviour

Neuro-Linguistic Programming is a methodology for understanding how the human brain works and how to model excellence in human behaviour. It is based on the premise that the way we think, speak and act is shaped by our neurological processes and language patterns.

By studying the subconscious language patterns of successful people, it is possible to replicate success in your own life. NLP is designed to help you identify and change any unconscious habits or negative beliefs that are holding you back. You can achieve greater levels of communication, performance, and understanding.

By recognizing the patterns of the unconscious mind, NLP enables us to reprogram the brain to create new and more successful neural pathways for greater clarity and understanding. Resulting in improved decision-making, relationships, and success.

Study NLP for Business and Personal Development

NLP is an effective tool for personal and business development. It helps to create positive changes in the way we interpret, respond and act to certain situations. With NLP, you can gain awareness and insight into your unconscious patterns and belief systems. Bringing incredible transformation to areas such as how you see and understand your peers and colleagues, how you manage your time. How you set and achieve goals, and even how you maintain good relationships.

When used effectively, NLP can bring unparalleled self-confidence and a heightened ability to make conscious choices that bring delight and fulfilment.

Initially created in the 1970s by NLP co-founders Richard Bandler & John Grinder

It is often said that NLP has made the greatest contribution to the behavioural sciences in the last 30 years. Become a Certified Practitioner of NLP and become your very best!


Who is our NLP Practitioner for?

It’s for smart people tired of waiting for the traditional path to reward them. It’s for people who trust that changing your thinking, changes your life.

Whether you’re

  • Teacher
  • Manager
  • Coach
  • Therapist
  • Entrepreneur
  • Stay at home parent
  • Hypnotherapy
  • Accountant
  • Actor
  • Architect
  • Artist
  • Athlete
  • Baker
  • Banker
  • Beautician
  • Biologist
  • Carpenter
  • Chef
  • Civil engineer
  • Computer programmer
  • Construction worker
  • Dentist Doctor
  • Electrician
  • Engineer
  • Firefighter
  • Graphic designer
  • Hairdresser
  • Journalist
  • Lawyer
  • Librarian
  • Musician
  • Nurse
  • Optometrist
  • Pharmacist
  • Physician
  • Plumber
  • Police officer
  • Politician
  • Psychologist
  • Receptionist
  • Scientist
  • Social worker
  • Veterinarian
  • Writer
  • Or something else…

There’s no situation in which NLP won’t make a difference in your life – not one.

NLP Practitioner is for you if:

  • You want more out of life, and you are committed to getting it.
  • You want to build a life around your personality, skills, experience, and strengths
  • You seek freedom from limiting belief, limiting thoughts and negativity
  • You’re tired of internal conflict and procrastination
  • You want to grow as a person, connect with others and support others growth
  • You know that improving your NLP skills improves your learning, thinking and communication

NLP Practitioner is NOT for you if:

  • You’re looking for one size fits all. Our NLP Practitioner takes a holistic approach and teaches you how to think for yourself.
  • You’re hoping for shortcuts, growth hacks and cheap tricks.
  • You prefer to learn in isolation over group connection. NLP Practitioner is a social experience.
  • You’re a traditional old school thinker who thinks because you have a certificate you have the skill. Our NLP Practitioner drives unconventional success.
  • Your internet averse, someone who doesn’t believe you can truly learn and connect virtually.

Being exceptional is not about being extraordinary. It’s about forging your own path and doing something that’s never been done before. It’s about breaking the rules and going against the grain. It’s about standing out from the crowd and making a unique contribution to the world. It’s about being the best you can be.

Don’t let the average path become the norm – choose to be something special.

Our Course PHILOSOPHY for our NLP training

NLP education like you’ve never experienced

Our NLP Practitioner is not a school. It’s a global community where your enjoyment and transformation are valued. Your growth is prioritized.

You will be able to find like-minded individuals who share your interest in NLP. Access to a wealth of resources and opportunities to learn in a supportive and positive environment. You will be able to ask questions, share your experiences, and reach out for help when needed.

All while building relationships that will last a lifetime.

Our course is designed to help you learn to trust your logic, intuition and be more authentic.

We focus on helping you unlearn limiting beliefs and find your authentic voice. By doing so, you’ll be able to make a difference in the world.

Who you are is amazing and deserves to be celebrated. We believe that all humans are able to achieve great things if they’re given the opportunity.

This is unlike any education you’ve known.

“You are amazing” is the soul of our NLP certification course.

Tapping into the vast resource of your unconscious mind. When you bring your conscious mind and unconscious mind together magical things can happen.

NLP is social.

The course’s group learning structure will unleash your inspiration like a firehose. If you’ve been trying to learn NLP alone and it’s not working, NLP Practitioner is the cure. It’s time to take an NLP training.

Join Our 13-Week NLP Practitioner Course!

Start Date: TBC
End Date: TBC
When: New dates soon

Embark on a transformational journey with our comprehensive 13-week NLP Practitioner course. Designed for both beginners and those looking to deepen their understanding of NLP, this course offers a blend of theory, practical skills, and personal development.

Course Highlights:

  • Duration: 13 weeks,
  • Schedule: Every Wednesday, ensuring a consistent learning rhythm.
  • Timing: Convenient evening hours, perfect for balancing work and study.
  • Interactive Sessions: Live, online training sessions that encourage participation and engagement.
  • Expert Instructors: Learn from experienced NLP practitioners.

What You’ll Gain:

  • A thorough understanding of NLP principles and techniques.
  • Practical skills to apply NLP in various aspects of life.
  • A certificate of completion, marking you as a trained NLP Practitioner.

Sign Up Now!
Secure your spot in our upcoming NLP Practitioner course. Limited seats available!

Includes: Both live & recording videos, assessment, certification, ANLP membership

£1250 (email if you wish to spread the cost over 10 months)

With lifetime support, community and run by an NLP Master Trainer. Click the button or, if you have questions, email

NLP Certification FAQ

What is a certified NLP practitioner?

A certified Neuro-Linguistic Programming practitioner is someone who has undergone rigorous training in the field of NLP and has been certified by an NLP professional organization such as the Association of NLP (

Are there prerequisites for this NLP training?

No, there are no prerequisites for Neuro-Linguistic Programming training. A desire to learn, attitude of curiosity and to care more than others think wise, helps.

If I was to get all poetic we could say:

The path to true knowledge lies at the crossroads of exploration and imagination. Those who strive to learn more, regardless of where it may lead, embody a courageous spirit that cannot be dimmed by any obstacle they may face. Like a spark in the night, their attitude of curiosity and their willingness to care more than others think wise illuminates the darkness, empowering them to think more deeply and discover entirely new realms of understanding. Such a desire to learn will be rewarded greatly, for it leads us ever closer to who we can truly become.

What if I miss one of the Virtual Live sessions?

If you miss one of the Virtual Live sessions, don’t worry! You can always catch up by watching the recorded session. We will also be providing transcripts of each session so that you can follow along.

What are the NLP Live sessions?

Am I required to attend the live sessions?

If you have decided to take the ANLP qualification, you must attend the virtual classes for a minimum of 52 hours in order to complete the course. While attendance is not mandatory if not taking the qualification, the live sessions are specially designed to help you get the most out of Neuro-Linguistic Programming. So, while it’s not a requirement, it is highly recommended you choose to attend in order to experience the full power of NLP.

Is online NLP training as effective as in-person NLP training?

Yes, online NLP training is just as effective as in-person Neuro-Linguistic Programming training. The biggest difference is that online NLP training is more accessible and convenient for people who have busy schedules.

Normally, the argument against online training is put forward by organisations that only want to run live events. Both live and virtual events work.

No need to pack your bags when you sign up for online NLP training – all the materials are provided right at your fingertips. Plus, there’s no need to travel – the class will be held right here in the comfort of your own home. Learn the latest techniques to help you achieve success in your personal and professional life. It’s time to start living your life the way you want to – with NLP training, you’re ready to take your dreams to the next level.

Plus you can attend from anywhere in the world. Online allows individuals to practice the techniques used and change patterns of behaviour.

What is the difference between NLP Practitioner and Master Practitioner?

NLP Practitioner is someone who is proficient in the foundation, principles and techniques of Neuro-Linguistic Programming. They have an understanding of the core of NLP, have trained in the art and are able to apply their knowledge to help others.

A NLP Master Practitioner is someone who has a deep understanding of NLP, has taken advanced courses and certifications. A master practitioner can not only utilize NLP techniques with proficiency, and has also done a deep dive into modelling human excellence.

Find out more about our NLP Master Practitioner Click Here.

When can I start the NLP training?

Good news! You can start the NLP training right away by viewing the pre-recorded video and by downloading the workbook. So you will be ready when the live classes start.

How much does NLP training cost?


This amazing package offers you a complete education in Neuro Linguistic Programming Practitioner, providing you with advanced training and support materials, assessment, certification and membership to the Association for Neuro Linguistic Programming (ANLP).

On top of this, you will have access to your training for a lifetime, which can be taken as many times as needed. Furthermore, upon completion, we give you free membership to ANLP.

You can continue to develop your skills and stay in touch with fellow professionals at all times. Get ready to transform your life and unlock your full potential with this incredible offer!

The cost of NOT taking an NLP course?

The cost of not utilizing Neuro-Linguistic Programming (NLP) in all areas of life can be tremendous. Without unravelling the underlying pathways and drivers of behaviour, we may miss out on making momentum and achieving success in our goals.

We could go through life feeling unfulfilled, lacking purpose, and stuck in destructive patterns. NLP helps us to access and control the unconscious mind which can often hold us back from learning, growing, and achieving targets. It helps us to identify and re-wire negative thinking that can keep us from our highest potential, while uncovering patterns that can fuel positive change.

Without the tools of NLP, we would remain naive to the powerful effects of the unconscious mind on our behaviour, mindset, and ultimately our life outcomes.

What are the suggested criteria for choosing an NLP Practitioner Training Course?

The NLP Practitioner Training Certification process is based on your integration of self evolving and ecological attitudes, proficiency in NLP skills and abilities, and content knowledge of NLP principles and techniques.

The NLP Practitioner Training Certification. We’re going to be evaluating you all on your ability to get responses from each other. Don’t worry–we want to make sure you all feel comfortable doing this and that you have a good time! So let’s have fun and learn together!

  1. Your ability to focus on desired outcomes
  2. Utilize available resources effectively, accurately interpret and respond to sensory information.
  3. Adapting your behaviour as needed is essential for successful completion of the training.
  4. It is also important that you maintain positive relationships with all other individuals involved in the training, including other participants, instructors, staff, and assistants.

We’re looking forward to evaluating your skills and providing feedback along the way. By being kind and respectful towards yourself, your peers, and the trainers, you can ensure that your evaluation is a positive one. Together, let’s make sure you reach your full potential!

Requirements for certification as a NLP Practitioner Training are:
Trained by a certified and registered NLP Trainer
52 hours of virtual live training
The assessment criteria for the competency of a NLP Practitioner are based on:

Having the right attitude is essential for success with NLP! You need to be open to learning and willing to try new concepts. Beyond that, you need to have an understanding of the principles and techniques of NLP.

Finally, it’s important that you develop the behavioural skills necessary to integrate your learnings. With these three things, you’ll be well on your way to mastering NLP!

As a NLP Practitioner, it’s expected that you stay true to the core principles of NLP and demonstrate them in your behaviour. Being friendly is a great way to do this!

  • The Presuppositions of NLP
  • The Present to Desired State Model
  • Well Formedness Conditions for Outcomes
  • Pacing and Leading
  • Sensory acuity
  • Uptime/Downtime
  • Predicates
  • Synaesthesia
  • 4-tuple, 6-tuple
  • V-K Dissociation
  • Meta-Model
  • Metaphors
  • Pacing and Leading
  • Anchoring
  • Collapsing anchors
  • Future Pacing
  • Strategies
  • Well-Formedness Conditions for Strategies
  • Eliciting, Calibrating and Utilising Strategies
  • Submodalities
  • Analogue and Digital submodalities
  • Critical and Driver submodalities
  • Belief Change
  • Backtrack frame
  • As If frame
  • Discovery frame
  • Ecology frame
  • Secondary Gain
  • Reframing
  • 6 Step reframe
  • Simultaneous and Sequential Incongruity
  • Anchoring Skills
    • Collapsing Anchors
    • Chaining Anchors
    • Future Pacing
    • Change Personal History
    • Circle of Excellence
  • Ability to do Submodality Work
    • basic elicitations working with critical and driver submodalities
    • basic mapping across
    • standard belief change
    • swish patterns
    • phobia cure
    • designer swish

What can I do as an NLP practitioner?

There’s so much you can do as an NLP practitioner – from emotional coaching to developing effective relationships. And when it comes to helping people, your expertise is truly invaluable. Whether you’re working with clients one-on-one, or guiding groups through workshop sessions, you have a tremendous impact on the lives of those you work with. Thank you for your dedication to helping others achieve their goals and dreams.

NLP practitioners are uniquely qualified to bring a variety of positive changes to any situation in life. From teaching and managing, to parenting and entrepreneurship, NLP skills are essential for understanding and responding to the needs of those around us.

As an NLP Practitioner, you can help individuals, teams, and organizations develop more effective communication, increased understanding, enhanced listening and discernment skills, improved motivation and productivity, and more meaningful relationships.

Whether it’s a family needing guidance, a manager trying to unite a team, or an entrepreneur looking for creative inspiration, NLP can provide the necessary tools and techniques for achieving success.

What is the best NLP training?

I would humbly say our NLP training. Why you may ask? Because of you. Our NLP Practitioner is not a school. It’s a global community where your enjoyment and transformation are valued. Your growth is prioritized.

It’s time to take an NLP training that’s led by a certified NLP Master Trainer, who’ll unleash your motivation like a firework. 

You’re going to learn how to connect with yourself, other people, and the world around you in new, powerful ways that will change your life.

What are the Standards and Ethics within NLP?

At the core of Neuro-Linguistic Programming (NLP) lies the belief that all individuals possess the potential to change and evolve for the better. The NLP practitioner leverages language, conscious and unconscious processes, awareness, and behaviour patterns to address issues encountered in daily life. 

We follow Standards and Ethics.

The Association NLP ( has established guidelines and standards for those engaging in NLP. The ANLP supports a code of ethics and standards that emphasize trust, respect, and accountability to support the privacy and safety of clients.

Every NLP practitioner must abide by certain principles such as confidentiality, professional responsibility, informed consent, and non-exploitation of clients’ vulnerable positions.

Practitioners should seek to understand the needs and goals of the client and then develop an appropriate plan of action. The NLP practitioner should regularly refine their skills to gain greater skill, continuing their education and experience in the field.

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