How to create content for a speech or blog

How to create content for a speech or blogI discovered I have over 300 books, which I hid in the loft.

Not sure what that says about me. Hiding books in the loft so that I can buy more books. I realized that I have another 200 books on the bookshelves.

The Kindle has saved me so much room.

Right, back to the topic of structure in communication.

What I am about to show you can save you. For example, if you are at work and your boss says “The speaker for the event has not shown up, you have 20 minutes to prepare to give a talk.” You will be able to say “OK”

You can use this structure in writing a blog post. Like I said in the last Newsletter, it is the same structure that Tony Robbins learnt and Eben Pagen uses in his publishing empire.

So how do we build trust though structure?

Drum roll please …

It’s called the 4 Mat system.

The simple version is made up of four questions:

  • Why
  • What
  • How
  • What if


Sell the idea/topic


Give the facts; explain any jargon and what makes it work


This is putting it into action, a step by step process

What if:

What else can you do with this information?

For an example of the 4 Mat System in practice read a few of our latest articles. You will notice the 4 Mat System at work.

Now once you have structure you can…

Hold on, let’s master structure first before we add any more.

Until next week…

John “4 Mat” Cassidy-Rice


Sadly you have missed July’s NLP Practitioner. Yet you can smile as we are about to release new dates for the NLP Practitioner course for the remainder of the year. Keep in mind that it would be great to see you on it and find out how you have been using NLP.

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